Government Contract | North Carolina
ECU Comprehensive Campaign

Bid Information


Bid Alert No: 00000938585

Bid Title: ECU Comprehensive Campaign

Agency Bid No. Title: 56-1617-09-RFP

Received Date: 04/28/2017

Close Date: 05/12/2017

Purchase Type: Not Stated

Delivery Point: East Carolina University, Greenville, North Carolina

Delivery Date: Not Stated

Special Notices: Questions Due By 05/05/2017 05:00 PM

Specifications

Specifications include, but are not limited to: to introduce the campus community to the concepts and benefits of integrated marketing and branding; to galvanize the community toward a common identity and sense of purpose by uniting various voices of theuniversity under well-defined core positioning for greater awareness and impact; to build a sense of pride and loyalty among students, alumni, faculty, and staff, providing a strong foundation forincreased fundraising including grants, private support, and public support; to build a stronger regional and national identity for ECU and guide efforts to position ECU for greatest fundraisingimpact in key markets; to distinguish clearly and concisely what is different and unique about East Carolina University; to build awareness and communicate relevance of ECUs distinctive attributes among internal and externalaudiences in North Carolina, the nation, and the world; to create, disseminate, and maintain a university-wide campaign brand message, campaign brand portfolio, andcampaign visual identity to ensure that all entities of the university are shown to be part of the comprehensivecampaign; and to establish quantitative benchmarks that will guide strategic decisions.

Product Codes: 96179, 96153

Agency Information


Issuing Agency: East Carolina University

State: North Carolina

Agency Type: State and Local

Contact: Phil DePalma 200 E. First Street,, Greenville, North Carolina, 27858

Phone: 252-328-6047

Fax: 252-328-4172

Email: depalmap@ecu.edu

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