Government Contract | Arkansas
BRANDING AND MULTI-CHANNELMARKETING

Bid Information


Bid Alert No: 00000559971

Bid Title: BRANDING AND MULTI-CHANNELMARKETING

Agency Bid No. Title: AED-16-0015

Received Date: 05/03/2016

Close Date: 05/27/2016

Purchase Type: 1 year term

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:Please provide at least two client case studies that reflect your best and recent work, including all of therequestedinformationandrelevantsupportmaterialslistedbelow: Provide a comprehensive multi-channel, strategic marketing plan, including client challenges,opportunitiesandgoals. List,describeandprovideevidenceofqualitativeandquantitative research conducted toinform theplan(i.e.reports,focusgroups,onlinesurveys,etc.) Provide the branded campaign components and correlating multi-channel creative executionsdevelopedasaresultoftheplan(i.e.logo/tag,mass,DM,onlinebanner,eventsignage,etc.) Providethetotalannualbudget andspendbreakdownbychannel (i.e.mass,digital,directresponse,event,etc.) Provideamediasynopsisand spendsummary,illustrating thechannelsand spendallocation for theplan Listanddescribethechannel-specific metrics/analytics establishedtodefinesuccessandoptimizetheplan Describe the goals, or conversion metrics (i.e. sales, leads, etc.) and explain the success of themarketingprogramintermsofgoalachievementandconversiongrowth. Organizethepresentationofyoursampleswiththefollowingtitles:o StrategicMarketingPlano Researcho Creativeo Budgeto Mediao Metrics/Analyticso ConversionGrowth/GoalAchievement

Bid Related Documents

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Bid Related Attachments

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Product Codes: 91876, 91501

Agency Information


Issuing Agency: Arkansas Economic Development Commission

State: Arkansas

Agency Type: State and Local

Contact: Kim Davis 900 West Capitol Ave, Suite 400, Little Rock, Arkansas, 72201

Phone: 501-682-5997

Email: kdavis@arkansasedc.com

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