Government Contract | Texas
Branding and Marketing Services

Bid Information

Bid Alert No: 00000603016

Bid Title: Branding and Marketing Services

Agency Bid No. Title: 721-1629

Received Date: 06/17/2016

Close Date: 07/22/2016

Purchase Type: 12-18 month period

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 07/08/2016 12:00 PM


Specifications include, but are not limited to:Contractor will provide the following services to University:Strategy Review and Brand Positioning DevelopmentDiscovery: Identify Stakeholders and Create Engagement PlanIdentify internal core stakeholders (e.g. School Dean, students, department chairs, and Schools sub brands), internal but indirect stakeholders (e.g. faculty, departments) and external and indirect stakeholders (e.g. Red McCombs, alumni, donors, media, taxpayers, peer academics).Engage stakeholder groups at various levels as a part of asset and Schools current brand perception discovery process and strategy development, input and approval processes.Review Current Assets and MaterialsConduct internal and external audience research (qualitative and quantitative) of brand strength, awareness, and position.Review and assess Schools current internal and external communication strategy.Review and understand communication channels currently used by School.Review and Assessment of Schools Key CompetitorsIdentify Schools key competitors for undergraduate, graduate and executive education programs.Review key competitors strengths, weaknesses and implications, if any, for Schools brand positioning development.Positioning Development, Proposal and ValidationProvide guidance for development, selection and validation of the proposed positioning platform considering stakeholders engagement, and qualitative and quantitative research (ref. Section 5.2.A.2.a of this RFP).

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Product Codes: 96179, 96153

Agency Information

Issuing Agency: University of Texas at Austin

State: Texas

Agency Type: State and Local

Contact: Arthur McDonald, Purchasing Office Purchasing Office, 110 Inner Campus Drive, MAI 132, Austin, Texas, 78712

Phone: 512-471-2852

Fax: 512-471-7745




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