Effective Communication: Are You Making The Most of Unexpected Bidding Opportunities with State and Local Agencies?
Opportunities can arrive unexpectedly, via many different avenues, and businesses should always be prepared for these unexpected opportunities. Having a marketing strategy ready for if and when an opportunity knocks will be helpful for you in terms of selling your services and reassuring potential clients that you meet. For example, you may run into the head of a local government agency at your child’s soccer game or at a social gathering with friends. As any salesperson can tell you, one personal face-to-face interaction is worth a thousand online interactions; therefore, being prepared to market your business effectively in an instant will leave a lasting impression on whomever you have the chance to meet.