Government Contract | California
UC DAVIS GRADUATE SCHOOL OF MANAGEMENT (GSM) - DIGITAL ADVERTISING (WK)

Bid Information


Bid Alert No: 00002652804

Bid Title: UC DAVIS GRADUATE SCHOOL OF MANAGEMENT (GSM) - DIGITAL ADVERTISING (WK)

Agency Bid No. Title: Not Stated

Received Date: 06/15/2021

Close Date: 07/02/2021

Purchase Type: Term:

Delivery Point: University of California, Davis, California

Delivery Date: Not Stated

Special Notices: Questions Due By 06/18/2021 05:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to: A. Media Planning and Production The Partner will preferrably have proven results working with higher education clientsas well as other commercial and non-profit clients. The Partner will provide a clear schedule for developing and launching new campaignsand digital ads. The Partner will work closely with the University staff on a regular strategic and tacticalbasis-centered around a mutual sharing of research, performance metrics and bestpractices. The Partner will participate in bi-weekly meetings with GSM Marketing andCommunications to discuss the campaign progress and updates. The Partner will provide strategic counsel in media planning by analyzing search enginemarketing, social media advertising and other forms of digital advertising. The Partner will develop digital media plans to maximize exposure for GSM with desiredaudiences. The Partner will plan all campaigns, ads and keywords with input and review from GSMMarketing and Communications and assist with creative development as needed. The Partner will consistently meet established project deadlines. The Partner will conduct and provide, on an annual basis, research of the University'scompetitors and the higher education category to understand the advertising strategiescurrently being leveraged in the marketplace. The Partner will, at the end of each academic year, analyze campaign goals andperformance to identify opportunities and adjust strategy for the following year.B. Digital Media Buying The Partner will assess advertising opportunities from a variety of digital media. The Partner will purchase digital media on behalf of the School and ensure budget isallocated accurately for all digital advertising campaigns. The Partner will provide adequate notice and invoice the School accordingly if fundsneed to be replenished for planned digital advertising campaigns to avoid unwantedstoppage.

Bid Related Documents

Download Solicitation Notice

Amendments

Download Amendment

Product Code: 91501

Agency Information


Issuing Agency: University of California Davis (UC Davis)

State: California

Agency Type: State and Local

Email: support@gep.com

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