Government Contract | Colorado
Tourism Marketing and Promotion Services

Bid Information


Bid Alert No: 00002694728

Bid Title: Tourism Marketing and Promotion Services

Agency Bid No. Title: Not Stated

Received Date: 07/26/2021

Close Date: 08/20/2021

Purchase Type: multi-year agreement

Delivery Point: Fruita, Colorado

Delivery Date: Not Stated

Special Notices: Questions Due By 08/18/2021 05:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to:The City of Fruita (hereinafter the City) invites all interested, qualified companies or firms tosubmit responses to this Request for Proposal (RFP) seeking professional advertising andmarketing services. The City of Fruita is committed to implementing existing marketing plans andcreating new marketing plans that will promote responsible tourism and travel to the area. Thesuccessful consultant must demonstrate extensive knowledge and understanding of how tocreate and implement a comprehensive marketing program strategy to fulfill the objectives ofthe City. The City is encouraging consultants to bid on the RFP as a whole or to bid on specificparts of the RFP where the consultant may have specialized expertise;a. Develop a strategic consumer marketing plan in coordination with other economicdevelopment efforts that includes identification of target markets; specific strategieswith measurable objectives for each target market; and tactics to achieve thoseobjectives.b. Analyze and recommend specific marketing mediums to include, but not limited to,print design, website content, billboards, videos, photos, etc. Monitor placement toensure accuracy and completion of all media schedules.

Product Codes: 96179, 96153

Agency Information


Issuing Agency: City of Fruita

State: Colorado

Agency Type: State and Local

Contact: Shannon Vassen

Email: svassen@fruita.org

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