Bid Information
Bid Alert No: 00002391062
Bid Title: Student RecruitingMedia Program
Agency Bid No. Title: RFP 21-10
Received Date: 11/02/2020
Close Date: 11/17/2020
Purchase Type: Not Stated
Delivery Point: Arkansas State University, Jonesboro, Arkansas
Delivery Date: Not Stated
Special Notices: Questions Due By 11/05/2020, Bidder Preregistration
Specifications
Specifications include, but are not limited to: Placement of content and messaging across thefollowing platforms to promote recruitment of on-campus students to A-State through the use oftargeted placements through specific paid search, with preference for placement done by GoogleAgency Partner; social media platforms, specifically via Facebook, Instagram, and YouTube,with preference for placement by Facebook Marketing Partner and Google Agency Partner;retargeting via email, digital display, and social; audience extension; responsive to requestspostal mail collateral; video advertisement placement via OTT and social media, with preferencefor a provider with internal inventory; and discovery of additional prospects through exact matchaudience mirroring
Bid Related Documents
Download DocumentProduct Codes: 96130, 91501
Agency Information
Issuing Agency: Arkansas State University
State: Arkansas
Agency Type: State and Local
Contact: Lisa Glasco, Procurement Services Planning, Design & Construction, 2713 Pawnee Street, Jonesboro, Arkansas, 72467
Phone: 870-972-3449
Email: lglasco@astate.edu