Government Contract | Alabama
RFP for Public Relations and Marketing Services

Bid Information


Bid Alert No: 00002018575

Bid Title: RFP for Public Relations and Marketing Services

Agency Bid No. Title: 20000000003

Received Date: 01/17/2020

Close Date: 02/13/2020

Purchase Type: Not Stated

Delivery Point: Not Stated, Alabama

Delivery Date: Not Stated

Special Notices: Questions Due By 01/24/2020 04:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to: 2.1 Public Information CampaignThe Selected Vendor must provide, develop, and implement, in close coordination with ADOCpersonnel, public information, and community relations campaigns using earned news media,paid media, print, outdoor, digital/online, and other communication strategies for the followingprojects:a) Communications Strategy;b) As deemed appropriate by the ADOC, pending litigation and/or material threatenedlitigation; and,c) Other special projects, programs, and initiatives identified as relevant and essential toADOCs mission.2.2 News Media and Community RelationsThe Selected Vendor must:a) Advise and assist in the development of earned news media services throughstrategic planning, key message development, and support for specific projects oroverall ADOC activities including, but not limited to:1) Advise in the development of communications strategy and talking points onprojects or issues; and,2)Develop news releases for ADOC approval and distribution; and,3)Assist and advise on daily media inquiries.b) Provide communications and media training to ADOC personnel when needed;c) Develop a media response protocol;d) Advise on crisis communication including, but not limited to:1) Develop, maintain, and exercise proper crisis communications plans as may beneeded;2) Work with the ADOC during a crisis situation, to include issues analysis anddevelopment of key messages and communication strategies relating to internaland external messaging;3) Provide expert advice and support when working with the legislature or reviewinglegislation;4) Advise on engagement with stakeholders to maintain credibility, transparency,and strengthen relationships; and,5) Conduct post-crisis analysis to assess the ADOCs performance during and after a crisis.e) Help plan, support, and/or conduct:1) News conferences or informal briefings;2) Awareness tracking;3) Editorial tours; and,4) Community advisory meetings.

Bid Related Documents

Download Document

Product Codes: 91503, 96179, 96153

Agency Information


Issuing Agency: State of Alabama Department of Corrections

State: Alabama

Agency Type: State and Local

Contact: Katherine Jessip 301 S. Ripley Street, Rm D5-21, Montgomery, Alabama, 36130

Phone: 334-353-4849

Email: katherine.jessip@doc.alabama.gov

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