Government Contract | Colorado
Online Learning Campaign

Bid Information


Bid Alert No: 00002207841

Bid Title: Online Learning Campaign

Agency Bid No. Title: PSC-S-1357

Received Date: 06/11/2020

Close Date: 06/29/2020

Purchase Type: Term:

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to: Market research that informs brand and marketing strategy Overall brand insights and marketing strategy Brand building Verbal and visual identity Audience messaging (including internal audiences) Design system, standards and assets development Marketing/advertising campaign strategy Creative concepts Creative execution and production that aligns with the university brand Communications plans, media strategy and plans, and the placement and trafficking of creative Regular reporting on measurable outcomes and tracking of services, including campaign progress andROI Collaboration with research firm to assess year-over-year the effectiveness of campaigns with targetaudiences to inform ongoing work Collaboration with research firm to assess year-over-year the effectiveness of campaigns with targetaudiences to inform ongoing work

Bid Related Documents

Download Document

Product Codes: 96179, 96153

Agency Information


Issuing Agency: University of Colorado

State: Colorado

Agency Type: State and Local

Contact: Jenny Casanova

Phone: 303-764-3413

Fax: 303-764-3434

Email: jennifer.casanova@cu.edu

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