Government Contract | Ohio
Media Services, University Communications and Marketing, Kent State University, Kent, Ohio

Bid Information


Bid Alert No: 00002890594

Bid Title: Media Services, University Communications and Marketing, Kent State University, Kent, Ohio

Agency Bid No. Title: 1813

Received Date: 01/24/2022

Close Date: 02/16/2022

Purchase Type: Term: 07/01/2022 - 06/30/2024 - Option to Renew

Delivery Point: Kent State University, Kent, Ohio

Delivery Date: Not Stated

Special Notices: Questions Due By 01/28/2022, Bidder Preregistration

Specifications

Specifications include, but are not limited to: Media Account Management Account team to act as liaison between Kent State University team, other marketing partners andvendor staff; Develop an integrated planning and buying strategy; Provide leadership, counsel and input in all media areas; Present new opportunities, business initiatives and ideas;Planning Functions Develop strategic media plans to support Kent State University brand and products; Estimate costs of advertising expenditures; Develop plan recommendation alternatives for Kent State University review;Media Buying/Negotiations Establish relationships with the vendors; Conduct media negotiations with vendors based on approved media plans and budget; Issue insertion orders and secure vendor representative signatures as confirmation of rate and;placementImplementation/Accountability Place media orders to ensure best possible scheduling of spots and/or positions; Monitor schedules and make-goods to ensure delivery of impressions, reach and frequency goals; Monitor online media activity to optimize performance where applicable;Financial Management Track all media expenditures against budget assigned by Kent State University; Bill Kent State University for all media buys according to agreed-upon procedures; Analyze invoices for proper placement, rotation and separation

Bid Related Documents

Download Document

Product Code: 91501

Agency Information


Issuing Agency: Kent State University

State: Ohio

Agency Type: State and Local

Contact: Janet Schramm, Procurement Department 330 Harbourt Hall, 615 Loop Road, Kent, Ohio, 44242-0001

Phone: 330-672-2276

Fax: 330-672-7904

Email: jschramm@kent.edu

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