Bid Information
Bid Alert No: 00002395214
Bid Title: Marketing and Public Relations Campaign
Agency Bid No. Title: 20-22
Received Date: 11/04/2020
Close Date: 12/01/2020
Purchase Type: Term:
Delivery Point: Henderson State University, Arkadelphia, Arkansas
Delivery Date: Not Stated
Special Notices: Questions Due By 11/20/2020
Specifications
Specifications include, but are not limited to: develop a marketing campaign that identifies efficient and cost-effective activities toinclude: Overall marketing campaign theme and plan for implementation Digital marketing to reach both in-state students and out-of-state targeted areas Digital marketing to emphasize academic programs showing growth or that have potential forgrowth based on university enrollment and state/regional job market data Video production and photography in support of the campaign Print ad templates for college guides Metrics and monitoring of marketing effectiveness, including recommendations for redirection ofresources as needed
Product Codes: 91503, 91876
Agency Information
Issuing Agency: Henderson State University
State: Arkansas
Agency Type: State and Local
Contact: Tim Jones, Purchasing 1100 Henderson Street, Womack Hall, Room 314, Arkadelphia, Arkansas, 71999
Phone: 870-230-5117
Fax: 870-230-5486
Email: jonest@hsu.edu