Bid Information
Bid Alert No: 00003452488
Bid Title: Market Review of University Recruitment
Agency Bid No. Title: RFP-327-2023
Received Date: 03/16/2023
Close Date: 03/29/2023
Purchase Type: Term: 06/30/2024 - Option to Renew
Delivery Point: Eastern Kentucky University, Richmond, Kentucky
Delivery Date: Not Stated
Special Notices: Questions Due By 03/20/2023 04:00 PM
Specifications
Specifications include, but are not limited to: EKU is seeking proposals from qualified firms to provide the University with website auditing, SEO strategyand recommendations, and digital marketing strategy, evaluation, and placement recommendations forenrollment marketing that further the EKU brand, particularly in markets where EKU needs high brandawareness. The consultant will work with proper university personnel to identify audiences for marketing theUniversity to new transfer and freshman markets using digital advertising and marketing related to audiencetargeting and affinity-based, persona-driven marketing. The consultant should consult on the placement,strategy, and proper deployment of digital efforts in the proposed requirements, the timeline for innovation, andthe projected outcome of assets. The selection committee will give preferences to vendors with documentedexperience with return on investment of multiple marketing channels for generating audience interest, ultimatelyleading to enrollments.
Bid Related Documents
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Download Amendment Download AmendmentProduct Codes: 96130, 95293
Agency Information
Issuing Agency: Eastern Kentucky University
State: Kentucky
Agency Type: State and Local
Contact: Stephanie Sowders, Division of Purchases & Stores
Phone: 859-622-2246
Fax: 859-622-2047
Email: stephanie.sowders@eku.edu