Government Contract | Kentucky
Market Review of University Recruitment

Bid Information

Bid Alert No: 00003452488

Bid Title: Market Review of University Recruitment

Agency Bid No. Title: RFP-327-2023

Received Date: 03/16/2023

Close Date: 03/29/2023

Purchase Type: Term: 06/30/2024 - Option to Renew

Delivery Point: Eastern Kentucky University, Richmond, Kentucky

Delivery Date: Not Stated

Special Notices: Questions Due By 03/20/2023 04:00 PM


Specifications include, but are not limited to: EKU is seeking proposals from qualified firms to provide the University with website auditing, SEO strategyand recommendations, and digital marketing strategy, evaluation, and placement recommendations forenrollment marketing that further the EKU brand, particularly in markets where EKU needs high brandawareness. The consultant will work with proper university personnel to identify audiences for marketing theUniversity to new transfer and freshman markets using digital advertising and marketing related to audiencetargeting and affinity-based, persona-driven marketing. The consultant should consult on the placement,strategy, and proper deployment of digital efforts in the proposed requirements, the timeline for innovation, andthe projected outcome of assets. The selection committee will give preferences to vendors with documentedexperience with return on investment of multiple marketing channels for generating audience interest, ultimatelyleading to enrollments.

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Product Codes: 96130, 95293

Agency Information

Issuing Agency: Eastern Kentucky University

State: Kentucky

Agency Type: State and Local

Contact: Stephanie Sowders, Division of Purchases & Stores

Phone: 859-622-2246

Fax: 859-622-2047




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