Bid Information
Bid Alert No: 00003413954
Bid Title: Market Research, Brand Development and Video Production Services
Agency Bid No. Title: CSM23-005
Received Date: 02/23/2023
Close Date: 03/09/2023
Purchase Type: Term: 03/24/2023 - 06/30/2023
Delivery Point: College of Southern Maryland, La Plata, Maryland
Delivery Date: Not Stated
Special Notices: Questions Due By 03/02/2023 12:00 PM
Specifications
Specifications include, but are not limited to: The College of Southern Maryland seeks a company to provide market research and branddevelopment services. The final branding plan should include a brand statement, coremessaging, sample collateral materials, and areas of institutional improvement needed toeffectively build a positive brand. The goal of this project is to strengthen the colleges reputationamong all residents within the college's tri-county service district. The purpose of this branding project is to determine stakeholder perception, identify brandsstrengths and areas of improvement, clearly define institutional brand, and develop a brandingplan.The final branding plan should include a brand statement, core messaging, sample collateralmaterials, and areas of institutional improvement needed to effectively build a positive brand. Thegoal of this project is to strengthen the colleges reputation among all residents within thecolleges tri-county service district (Charles, Calvert, and St. Marys Counties).In addition, the college seeks to develop six commercials that clearly articulate the brand throughpowerful storytelling as a part of the statement of work. We seek to identify potential testimonialsfor this additional project during the research phase. For planning purposes, the proposal forthe video production portion of this proposal should be itemized as a separate projectwithin this project.
Bid Related Documents
Download DocumentAmendments
Download Amendment Download Amendment Download AmendmentProduct Codes: 91582, 96153
Agency Information
Issuing Agency: College of Southern Maryland
State: Maryland
Agency Type: State and Local
Contact: Joe Piccolo
Phone: 301-934-7822
Email: jpiccolo@csmd.edu