Government Contract | Texas
Informal RFP Social Media Content generation & management - LCVB

Bid Information


Bid Alert No: 00002892596

Bid Title: Informal RFP Social Media Content generation & management - LCVB

Agency Bid No. Title: Informal RFP Social Media Content management

Received Date: 01/24/2022

Close Date: 02/04/2022

Purchase Type: Term:

Delivery Point: 5512 Thomas Ave, Laredo, Texas, 78041

Delivery Date: Not Stated

Special Notices: Questions Due By 01/26/2022 12:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to: Create and develop a custom strategy, execution and daily management for our social media channels throughthe elaboration of a plan and editorial timeline to ensure all events, activities, and tourism partners are featuredevenly throughout the contract period. A social media calendar will help the team focus on and promote highquality content and will assist in the organization and curation of the content.Insights Research (audit and competitor analysis). Conduct a 15-day social media audit at the start of contractual services in order to audit, analyze, and discussthe social strategies that are to be implemented during the contractual period. The 15-day audit period will allowthe vendor and the LCVB to not only audit previous results for each channel but also to test the audience withspecific content pieces.Create and Maintain an Editorial Calendar Ensure consistent posting Map time-sensitive content ahead of time Integrate social marketing allowing relevant teams such as PR, content marketing SEO and PPC all theopportunity to weigh in on social posts before they are published, as well as coordinate their own activities. Theeditorial calendar will serve as a reference for events, attractions, or places that were promoted. The purpose ofthe calendar is not just for planning future social posts, but it is also for recording past posts.Vendor will follow the social media rules of thirds: One-third of the content promotes the destination and its business partners One-third of the content shares ideas and stories of the area and its par

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Product Codes: 91876, 91501

Agency Information


Issuing Agency: City of Laredo

State: Texas

Agency Type: State and Local

Contact: Ana Reyna Arzate 101 Salinas Ave., Laredo, Texas, 78040

Phone: 956-794-1708

Email: acastillo3@ci.laredo.tx.us

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