Government Contract | Florida
Europe Retail Marketing

Bid Information

Bid Alert No: 00002015686

Bid Title: Europe Retail Marketing

Agency Bid No. Title: 19-07

Received Date: 01/16/2020

Close Date: 02/07/2020

Purchase Type: Term:

Delivery Point:

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to: 1. Advising FDOC on retail dynamics related to Florida grapefruit inEurope2. Acting as FDOCs representative to European retailers and the trade,as directed by FDOC3. Travel throughout Europe to meet with retail and trade partners asdirected by FDOC4. Developing, implementing, and measuring a plan that may include:a. In-store demosb. In-store marketing materials (development and distribution)c. Digital promotionsd. Coupons / Flyer adse. Shopper contestsf. Display / sales contestsg. Trade and shopper educationh. Wholesale market promotionsi. Trade shows (though this is not currently a priority for FDOC)j. Social Mediak. Market research / surveysl. Etc.5. Managing subcontractors, as appropriate, throughout Europe to meetprogram objectives that cant be met with direct staffing6. Budget management and monthly invoicing7. Rigorous reporting and program/activity evaluation8. Adhering to State of Florida and USDA-FAS Market Access Programrules and regulations9. Periodic communication with the USDA-FAS staff based at U.S.embassies in Europe where FDOC activities are conducted10. Ability to cooperate with non-affiliated FDOC contractors in Europe andaround the world to support programs that may not be directly relatedto the Scope of Work in this RFP11. Maintaining a staff that can communicate effectively in English withFDOC personnel and other FDOC contractors around the world

Bid Related Documents

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Product Code: 91876

Agency Information

Issuing Agency: State of Florida - Department of Citrus

State: Florida

Agency Type: State and Local

Contact: Dianne Screws, Purchasing 605 E. Main Street, P.O. Box 9010, Bartow, Florida, 33831

Phone: 863-537-3984

Fax: 877-352-2487




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