Government Contract | Arkansas
Enrollment Management Services

Bid Information

Bid Alert No: 00001831062

Bid Title: Enrollment Management Services

Agency Bid No. Title: 20-02

Received Date: 08/22/2019

Close Date: 09/04/2019

Purchase Type: Not Stated

Delivery Point: Arkansas State University, Jonesboro, Arkansas

Delivery Date: Not Stated

Special Notices: Questions Due By 08/23/2019


Specifications include, but are not limited to: Develop and execute multi-channel (print, email and digital) marketing campaigns totargeted sophomores and juniors. Describe any best practices used to maximize responserates and inquiry generation activity. Please confirm your average campaign response rateacross all current clients last year. The University expects response rates >10% for allinquiry generation campaigns. Please clarify your definition for an inquiry generationcampaign responder. Develop and execute multi-channel (print, email and digital) marketing campaigns totargeted seniors to maximize application generation activity. Provide evidence that yourcampaigns are successful at substantially increasing application submissions atinstitutions similar to Arkansas State University-Jonesboro. Students will apply via theCommon Application and/or the University institutional application on our website. Provide evidence that your organizations marketing programs attract students who aremore likely to enroll, persist, and graduate from Arkansas State University-Jonesboro. It is expected that the selected vendor will maximize engagement with parents to ensuretheir active participation in the recruitment process. Please demonstrate yourorganizations ability to collect parent contact information for a significant percentage ofstudents targeted in these campaigns, and then appropriately capitalize on that parent datacollection. Please provide evidence of the impact of your parent engagement strategies onenrollment outcomes. Develop and host online landing pages that have been optimized for student engagementand enriched by Arkansas State University-Jonesboros core brand identity. Separatelanding pages should also be developed for parents targeted in the campaign and shouldprovide relevant information to foster their continued engagement with the Universitythroughout the recruitment process.

Bid Related Documents

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Product Codes: 91522, 91876, 96153

Agency Information

Issuing Agency: Arkansas State University

State: Arkansas

Agency Type: State and Local

Contact: Carol Barnhill, Procurement Services Procurement Services, 2713 Pawnee Street, Jonesboro, Arkansas, 72467

Phone: 870-972-2122

Fax: 870-972-3834




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