Government Contract | New Hampshire
DMV CDL Licensing Marketing/Communications

Bid Information


Bid Alert No: 00002756701

Bid Title: DMV CDL Licensing Marketing/Communications

Agency Bid No. Title: RFP DBEA 2022-03

Received Date: 09/21/2021

Close Date: 10/05/2021

Purchase Type: Term: 11/01/2021 - 12/31/2024

Delivery Point: Not Stated, New Hampshire

Delivery Date: Not Stated

Special Notices: Questions Due By 09/21/2021 04:00 PM, Bidder Preregistration

Specifications

Specifications include, but are not limited to: Develop and execute a strategic marketing and communications plan for both recruiting newCDL drivers and communicating changes to CDL licensing changes. Develop creative assets, including training videos, social ads, TV/radio ads, etc., to supporthow to become a CDL drive and the changes to the CDL licensing changes. Research and buy media to support the campaigns. Develop a social media strategy and provide the appropriate content (posts/images) for theduration of the contract. Develop and produce printed resources outlining steps necessary to obtain a CDL. Implement tracking mechanisms in order to identify and measure KPIs;

Product Code: 91876

Agency Information


Issuing Agency: State of New Hampshire - Department of Administrative Services

State: New Hampshire

Agency Type: State and Local

Contact: Brittany Littlefield

Email: brittany.l.littlefield@livefree.nh.gov

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