Government Contract | Florida
Communications and Branding Services

Bid Information

Bid Alert No: 00002782086

Bid Title: Communications and Branding Services

Agency Bid No. Title: RFP 10-21 CH

Received Date: 10/14/2021

Close Date: 10/29/2021

Purchase Type: Not Stated

Delivery Point: Winter Springs, Florida

Delivery Date: Not Stated

Special Notices: Questions Due By 10/18/2021 11:59 PM, Bidder Preregistration


Specifications include, but are not limited to: Responses to this Request for Proposal (RFP) will provide the City with theinformation required to assess, evaluate, and select a consultant based onprior experience, qualification, methodology and approach, and workperformed in similarly sized communities. It is important to note that this isa community branding initiative, but that the brand will be used primarilyas an identity for the City of Winter Springs.A. Creating a unique, memorable identity for the City of Winter SpringsB. Developing a comprehensive public relations plan to includeoutreach to get more followers and hits on social media as well as toexpand the Citys email contact list.C. Reviewing and updating the Citys web and social media strategiesD. Creating slogan/logo/tag line/etc. as appropriate. This must beflexible and adaptable in order to meet the needs of a variety ofdepartments and municipal functions within the City, as well asgroups and businesses within the City in their specific marketinginitiatives, while maintaining consistency with their overall brand. Itmust also be flexible enough to grow and evolve along with anychanges in the market.E. Advising City communications when the City faces a crisis situationF. Improve the public and private sectors perception of the City. Identifyand promote what makes the City of Winter Springs distinct andappealing in a regionally competitive environment for residents,businesses, retailers, and visitors.

Bid Related Documents

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Product Codes: 91522, 91501

Agency Information

Issuing Agency: City of Winter Springs

State: Florida

Agency Type: State and Local

Contact: Casey Howard

Phone: 407-327-5962

Fax: 407-302-1067




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