Government Contract | North Carolina
Campus Marketing

Bid Information

Bid Alert No: 00002458713

Bid Title: Campus Marketing

Agency Bid No. Title: 61-10014

Received Date: 01/11/2021

Close Date: 03/05/2021

Purchase Type: Term: 06/30/2022

Delivery Point: North Carolina Central University, Durham, North Carolina

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 01/15/2021 12:00 PM, Questions Due By 01/22/2021 12:00 PM, Bidder Preregistration


Specifications include, but are not limited to: The purpose of the project associated with this RFP is to develop a strategic marketing plan that elevates the NCCUbrand and positions it as a university of choice for top students. The overall objective of this project is to increasebrand awareness and to elevate and enhance the image of NCCU among key stakeholders both external and internal.The geographic focus of this effort is the state of North Carolina. A critical element of success in this regard willrecognize the diversity of the state with respect to its rural and urban populations. At the same time, a geographicfocus that extends beyond the state so as not to limit the size of the pool of potential undergraduate students isrequired. (Note: this constraint is one that does not necessarily apply to graduate programs.) Consequently, this planwill recognize the importance of regional markets and can support an expansion into national and internationalmarkets.

Bid Related Documents

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Product Codes: 91876, 96153

Agency Information

Issuing Agency: North Carolina Central University

State: North Carolina

Agency Type: State and Local

Contact: James Tanzosch

Phone: 919-530-5063




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