Government Contract | Minnesota
BRAND IDENTITY SYSTEM

Bid Information


Bid Alert No: 00002463010

Bid Title: BRAND IDENTITY SYSTEM

Agency Bid No. Title: Not Stated

Received Date: 01/12/2021

Close Date: 02/05/2021

Purchase Type: Not Stated

Delivery Point: Not Stated, Minnesota

Delivery Date: Not Stated

Special Notices: Questions Due By 02/02/2021, Bidder Preregistration

Specifications

Specifications include, but are not limited to: Create a documented process involving key decision-makers and Enrollment Management Innovation Team with representatives from each of the current NHED colleges in the development of the new colleges brand and brand identityIdentify the promises in which stakeholders believe and find inspiringUpdate existing or develop new wordmarks, logo, and associated graphic elements including a color palette to convey the colleges brand and the sub-brands of each campusIdentify and provide rationale for the colleges updated brand architectureDocument the colleges brand attributes and how they:differentiate the college from competitorsare relevant to those who interact with the collegehighlight the unique characteristics and academic programming of each campusdevelop knowledge about the colleges offeringsenhance the reputation of the college regionally and across the state and beyondDevelop a process for introducing and coordinating the college brand identity across the institution and each campus and regionDocument compliance with Minnesota State co-branding guidelinesWebsite and social media structure and strategy developmentThe newly formed single-accreditation college needs a distinctive image to support its strategic growth and is requesting proposals to create and implement a new Brand Identity System which is unified, consistent, and flexible. The Brand Identity System must include a new logo, tagline, and unified messaging which conveys its mission and vision and incorporates distinctive visual elements and brand standards. The Brand Identity System should integrate seamlessly with a new website.

Bid Related Documents

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Product Codes: 91596, 91501

Agency Information


Issuing Agency: Minnesota State Colleges and Universities

State: Minnesota

Agency Type: State and Local

Contact: Barbara Hein

Phone: 651-201-1429

Email: noelle.hawton@minnstate.edu

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