Government Contract | Texas
Veterans Land Board Advertising Services

Bid Information

Bid Alert No: 00000577929

Bid Title: Veterans Land Board Advertising Services

Agency Bid No. Title: X0009405-CD

Received Date: 05/23/2016

Close Date: 06/09/2016

Purchase Type: September 1, 2016 until August 31, 2017

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 06/01/2016 05:00 PM


Specifications include, but are not limited to:The Provider will develop an appropriate media buying plan that supports the creative components for advertising that will be produced in-house by the GLO/VLB. Provider will then develop an annual flowchart of activity by month for each market and shall report on the number of impressions generated for each medium. Provider will purchase and track advertisements on behalf of the VLB. All proposed media schedules will be reviewed and approved by the VLB before they are implemented. The GLO/VLB reserves the right to alter media plans as required to meet the needs of the VLBs marketing goals. Provider will use the most current demographics and ratings data available to determine media purchases. The Provider shall negotiate and contract with advertising media and others on behalf of the VLB at the most advantageous rates available in the commercial advertising market. Additional emphasis should be placed on obtaining added value elements to any media buy including additional space/time, online components and promotions programs. The Provider shall monitor displays, broadcasts and other advertising media used to ensure proper appearance, ad position, mechanical production and related factors. The Provider will be the principal advisor and shall be responsible for implementing the VLBs email marketing efforts and shall coordinate with the VLB on the choice of online marketing tools and services. Provider shall ensure consistency and integrity of all email lists. Provider shall provide detailed reports on the success of campaigns and provide recommendations on future campaigns. Provider will track the effectiveness of advertising and marketing campaigns, including return on investment when possible. Provider shall maintain internal procedures which ensure budget control, prompt billing and quality control, including, but not limited to, auditing invoices. Provider shall provide monthly budget spreadsheets detailing all billings. The GLO/VLB project manager will verify that all deliverables are met prior to acceptance and payment.

Bid Related Documents

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Bid Related Attachments

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Product Code: 91501

Agency Information

Issuing Agency: State of Texas - General Land Office

State: Texas

Agency Type: State and Local

Contact: Chris Day 1700 N. Congress Ave., Stephen F Austin Bldg. Rm. 710-E, Austin, Texas, 78701

Phone: 512-463-5189

Fax: 512-463-1795




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