Government Contract | Kentucky
UK HealthCare Digital Marketing Assessment

Bid Information


Bid Alert No: 00000598698

Bid Title: UK HealthCare Digital Marketing Assessment

Agency Bid No. Title: UK-1690-17

Received Date: 06/13/2016

Close Date: 07/08/2016

Purchase Type: Not Stated

Delivery Point: University of Kentucky, Lexington, Kentucky

Delivery Date: Not Stated

Special Notices: Questions Due By 06/16/2016 03:00 PM

Specifications

Specifications include, but are not limited to: This Request for Proposals (RFP) is being issued by the University of Kentucky to obtain proposalsfor a Digital Marketing Assessment to: Transform the UK HealthCare marketing division from a traditional marketing division to onethat leverages digital technology to achieve strategic goals. Use digital marketing and technology to improve the patient and customer experience Align the marketing strategy with the enterprise strategy Provide meaningful analysis to key stakeholders in order to educate them about the value ofa well-executed marketing strategy.

Product Code: 91522

Agency Information


Issuing Agency: University of Kentucky

State: Kentucky

Agency Type: State and Local

Contact: Joyce French, Purchasing Division 411 South Limestone, Room #322 Peterson Service Building, Lexington, Kentucky, 40506

Phone: 859-257-9104

Fax: 859-257-1951

Email: joyce.french@uky.edu

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