Government Contract | Illinois
Traditional Media Buy Management

Bid Information

Bid Alert No: 00000493305

Bid Title: Traditional Media Buy Management

Agency Bid No. Title: 6153

Received Date: 02/23/2016

Close Date: 03/08/2016

Purchase Type: July 1, 2016 June 30, 2017

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 02/29/2016 12:00 PM, Brand Name or Equal, Small Business Set-Aside


Specifications include, but are not limited to:The University is seeking oversight and management of traditional media buys and placement for TV, radio, print, outdoor and sponsorship opportunities. The agency will provide strategic counsel in media planning by analyzing ratings and demographic data for various media and maximizing exposure for the University with desired audiences. The agency must have a proven ability to negotiate competitive media rates and deliver value added opportunities for higher education clients as well as other commercial and non-profit clients. In consultation with University Marketing, the agency will plan annual media campaigns while evaluating new opportunities in the best interest of the University. The agency will provide detailed plans, tracking and reports on the budget throughout the year as media is placed. The agency will provide concise monthly billing statements and help ensure the University stays within the specified traditional media budget. Specific areas of focus for the media plan include increasing student enrollment, increasing awareness of the University among key market segments, increasing exposure of SIUE NCAA Division I athletics and increasing ticket sales. Primary markets for the advertising campaign are anticipated to be teens and parents in the St. Louis DMA and Springfield, Ill., as well as local/regional sports fans. Additional markets and areas of focus will vary based on University priorities in response to environmental factors and strategic plans

Product Codes: 91574, 91582, 91501, 91578

Agency Information

Issuing Agency: Southern Illinois University Edwardsville

State: Illinois

Agency Type: State and Local

Contact: Gina Grace 513 Stratton Bldg, 401 S Spring, Springfield, Illinois, 62706

Phone: 618-650-3522

Fax: 618-650-3251




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