Government Contract | Illinois
TINLEY PARK BRANDING INITIATIVE

Bid Information


Bid Alert No: 00000500390

Bid Title: TINLEY PARK BRANDING INITIATIVE

Agency Bid No. Title: 2016-RFP-001

Received Date: 03/02/2016

Close Date: 03/25/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:The Village of Tinley Park, located 25 miles southwest of Chicago, is a dynamic metropolitan community offering a wide range of entertainment options including a large, outdoor amphitheater; cultural opportunities, superb dining, great shopping and a convenient, enviable location all within easy reach of Chicagos world-renowned attractions. The community is conveniently situated with two interchanges off of Interstate 80 and boasts two stops (each housing an enviable train station) along the Chicago Metra Rock Island commuter rail line. The Tinley Park Convention Center and (1,000 room) hotel district draws tens of thousands of visitors annually. Nearby is a robust commercial and industrial area drawing hundreds of employees daily.PROJECT SCOPEThe Village of Tinley Park is in the process of developing a brand for the Village of Tinley Park. The Village has not had a consistent brand image in the past and is seeking to cross-functionally market Tinley Park to drive tourism, business, relocation and general perception with a consistent branding image. Under the contract to be awarded through this RFP, the Village seeks to develop a strategic assessment of the brand and recommendations for developing and conducting a sustainable branding campaign. The Village seeks a professional, experienced organization to analyze, conduct and interpret research as well as demonstrate extensive experience with creating destination brands. The goal is to identify a clear, strong brand identity that represents the Village of Tinley Park. The strategic assessment and recommendations would consist of the following: Develop a clear understanding of the current brand awareness of the Village of Tinley Park and identify existing challenges and opportunities Recommend additional information, if needed, and augment research as necessary Facilitate surveys of key constituents Craft the destination brand, and corresponding graphics, based upon results and visioning Deliver an action plan to assist Village staff and key stakeholders in marketing Tinley Park

Bid Related Documents

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Amendments

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Product Codes: 96179, 96153

Agency Information


Issuing Agency: Village of Tinley Park

State: Illinois

Agency Type: State and Local

Contact: Donna Framke 16250 S. Oak Park Avenue, Tinley Park, Illinois, 60477

Phone: 708-444-5045

Email: dframke@tinleypark.org

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