Government Contract | California
Survey of the Millbrae Community to Evaluate Millbrae Community Television

Bid Information

Bid Alert No: 00000422118

Bid Title: Survey of the Millbrae Community to Evaluate Millbrae Community Television

Agency Bid No. Title: Not Stated

Received Date: 11/20/2015

Close Date: 12/07/2015

Purchase Type: 45 days for completion

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:The Consultant will conduct an extensive, unbiased and statistically significant survey of the residents of Millbrae to ascertain Millbrae Community Television (MCTV) audience share, the reach of MCTV and the demographics of the viewership of MCTV. The survey must access the overall satisfaction with current programing and preferences for future programing. The survey techniques and methodologies must include the following: Focus groups One-on-One interviews of opinion leaders and elected officials Intercept interviews New or social media platforms and other market research tool. Surveys that can be answered by a simple yes, no answers or multiple choice answers will not be considered adequate. The Consultant will work with the office of the City Clerk to develop appropriate survey techniques to provide the City Council with a comprehensive understanding the communities use and viewership of MCTV. Create a survey methodology approved by the City Clerk Conduct focus groups, interviews, social media surveys and other data acquisition techniques Compile and analyze all data Create a report with electronic data Present the report to the City Council and the public at a public meeting

Bid Related Documents

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Product Code: 96160

Agency Information

Issuing Agency: City of Millbrae

State: California

Agency Type: State and Local

Contact: Angela Louis 621 Magnolia Avenue, Millbrae, California, 94030

Phone: 650-259-2334



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