Government Contract | New York
STRATEGIC MARKETING COMMUNICATIONS and BRANDING SERVICES

Bid Information


Bid Alert No: 00000470302

Bid Title: STRATEGIC MARKETING COMMUNICATIONS and BRANDING SERVICES

Agency Bid No. Title: C1291

Received Date: 01/27/2016

Close Date: 02/16/2016

Purchase Type: 3 year term

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:Specifically, the assignment includes three components (Services) for the Proposer(s) who FIT awards the RFP (Consultant). Proposers can provide a response to any or all three parts of the Services through in-house capabilities or they may work in collaboration with outside partners and/or sub-contractors in order to address all three areas of the scope. Consultant shall disclose the name of all outside partners and/or sub-contractors that it collaborates with for Services. FIT shall retain all ownership and possession of any reports or similar materials created by Consultant, its partners and/or its sub-contractors used in fulfilling its Services to FIT. 1. Marketing and Branding Strategy and PlanningA.Undertake a comprehensive communications audit of all current college-wide communications activities including advertising, digital, social, and print. B.Based on the communications audit and the work of the consortium, and supplemented by past, current, and future market research and institutional data, create a marketing and branding strategy and goals for the college in support the institutional strategic plan, mission, and vision with specific expected outputs/deliverables in a brand book to include: Brand language and message(s) Brand visual assets Logo adjustments as needed C. Developing a strategic comprehensive marketing communications plan for FIT. The plan, which will include specific messages and concept direction, will be based on the FIT consortiums foundational work; available FIT market research; a detailed understanding of FITs programs, history, and its strategic goals; consumer trends in credit and non-credit higher education; an assessment of higher education promotional opportunities; and knowledge of higher education as a consumer category

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information


Issuing Agency: Fashion Institute Of Technology

State: New York

Agency Type: State and Local

Contact: FIT Purchasing Department, 236 West 27th Street, Room 5N, New York, New York, 10001

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