Government Contract | Massachusetts
STATEWIDE MARKETING AND ADVERTISING FOR A BICYCLE PEDESTRIAN HIGHWAY SAFETY PROGRAM

Bid Information


Bid Alert No: 00000396409

Bid Title: STATEWIDE MARKETING AND ADVERTISING FOR A BICYCLE PEDESTRIAN HIGHWAY SAFETY PROGRAM

Agency Bid No. Title: BD-16-1030-0H100-0H011-00000005832

Received Date: 10/19/2015

Close Date: 11/12/2015

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 10/23/2015 05:00 PM

Specifications

Specifications include, but are not limited to:The contractor will provide a year round bicycle and pedestrian safety education campaign but may be expanded to include other traffic safety emphasis areas based on SHSP data:, impaired driving, distracted driving, intersections, lane departures, occupant protection, speeding/aggressive driving, young drivers, older drivers, motorcycles, trucks and buses, work zone traffic safety, and at-grade rail crossings. The contractor may be asked to develop brochures, logos, posters, videos, etc. Detailed reports on the results of the paid and earned media work for the campaigns or other paid media buys will be generated by the contractor. Throughout the contract period, with sufficient notice, MassDOT would expect the contractor to be available to assist in order to respond to emerging highway safety issues. The Contractor will be provided information on target audiences. The following creative services are sought in order to launch this campaign: Creative Brand Services: oThe contractor will create a campaign brand which will include fonts, imagery, logos, personas, taglines, brand strategy, brand positioning, diversity efforts, and competitive detail

Product Codes: 91876, 91501

Agency Information


Issuing Agency: Commonwealth of Massachusetts - Department of Transportation

State: Massachusetts

Agency Type: State and Local

Contact: Angela Hemingway Highway Division, 10 Park Plaza, Boston, Massachusetts, 02116

Phone: 857-368-8747

Email: angela.h.rudikoff@state.ma.us

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