Government Contract | Hawaii
Seal of Quality Program Media Campaign

Bid Information


Bid Alert No: 00000418565

Bid Title: Seal of Quality Program Media Campaign

Agency Bid No. Title: RFP-16-04-MDB

Received Date: 11/17/2015

Close Date: 12/28/2015

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Special Notices: Bidder Preregistration

Specifications

Specifications include, but are not limited to:The Seal of Quality (SOQ) program is a branding program to promote genuine, Hawaii-Grown,Hawaii-Made, premium agricultural products, and to help consumers identify these productswith an SOQ logo affixed to the qualified agricultural products. It was launched in May 2006with 12 companies representing the cream of the crop of Hawaii's agricultural producers. Today,more than 75 companies are registered in the program representing diversified industriesincluding fresh produce, processed foods, and floriculture. The goal of this project is to increasevisibility of the SOQproducts, producers, and program logo through a media campaign thatreaches consumers/buyers in Hawaii, US mainland, and international markets, and prospectiveSOQ members in the State of Hawaii. The media campaign can include, but will not be limited totraditional and digital media, such as television, radio, print, video, and social media. The mediacampaign shall include at least one quantifiable/measurable outcome that can include, but willnot be limited to measuring impressions, responses, websites "hits", social media followers,postings and/or television and radio spots.

Bid Related Documents

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Bid Related Attachments

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Product Codes: 91876, 91501, 96153

Agency Information


Issuing Agency: State of Hawaii- Department of Agriculture

State: Hawaii

Agency Type: State and Local

Contact: Agricultural Development Division, 1428 South King Street, Honolulu, Hawaii, 96814

Email: hdoa.addrfp@hawaii.gov

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