Government Contract | Colorado
RFQ - Strategic Brand Planning

Bid Information

Bid Alert No: 00000434438

Bid Title: RFQ - Strategic Brand Planning

Agency Bid No. Title: Not Stated

Received Date: 12/08/2015

Close Date: 12/15/2015

Purchase Type: Not Stated

Delivery Point: Vail, Colorado

Delivery Date: Not Stated


Specifications include, but are not limited to:Connect Vail marketing to the brand positioning more effectively and bring whats unique to life more clearly and consistently in order to create separation from competition and maintain leadership position in the industry Continue collaboration on the year-round Vail brand with all of the stakeholders and deliver tangible results, measurements and metrics Maximize ROI on the marketing budget and capitalize on the energy coming out of the recent record sales tax months for Summer 2014 and 2015 Leverage research insights to identify brand creative strategies and architecture to grow overnight visitation - domestically and internationally Develop and lead brand creative strategy and messaging across all categories including brand personality, brand truth, brand guidelines, brand style guide, brand voice and tone, brand look and feel and creative development across all platforms. Provide a recommendation on how to maximize video content digitally Develop and execute an integrated creative campaign including: o:15 and :30-second television spots oOnline branded video and SEO content development oBranded print campaign oRadio spots oOut of home oEvent support

Bid Related Documents

Download Solicitation Notice

Product Code: 91876

Agency Information

Issuing Agency: Town of Vail

State: Colorado

Agency Type: State and Local

Contact: Kelli McDonald Public Works Administration Building, 1309 Elkhorn Drive, Vail, Colorado, 81657

Phone: 970-479-2454




FREE Market Analysis

Get a FREE 90-Day Market Analysis and see the bids you’ve been missing