Government Contract | Florida
RFI for City's Public Relation Firm

Bid Information

Bid Alert No: 00000534225

Bid Title: RFI for City's Public Relation Firm

Agency Bid No. Title: RFI-20160083-0-2016/CS

Received Date: 04/05/2016

Close Date: 04/20/2016

Purchase Type: Not Stated

Delivery Point: Port St. Lucie, Florida

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


The purpose of this RFI is to gain insight and information from public relation firms on the best method to construct a competitive proposal that is fair and open and meets the Citys Strategic Plan, Goal 1, Financially Sound City, High Performance City Organization, Policy Action 1, City Communications Program Upgrade. The City is seeking information from firms having the qualifications, resources and capacity to assist with preparing and implementing: Communications (social media and traditional) plan Advertising plan Relationship building with appropriate people/organizations of influence Community relations activities that support overall marketing messages for the City Communications policies Some of the activities anticipated are: Arranging media coverage in print and broadcast formats Training City personnel as key spokespersons Identifying key organizations for membership by City personnel Identifying and assisting with placing personnel on appropriate boards and commissions Creating and coordinating events to encourage community involvement in City affairs Identifying possibilities for speaking engagements and appearances Identifying additional public relations opportunities within the designated budget The City may request group or individual meetings or conference calls to obtain additional information or seek clarifications. SITE INFORMATION The City of Port St. Lucie is a young and growing residential community located in southeast Florida on the Treasure Coast between the cities of West Palm Beach and Orlando. The City incorporated in 1961 and is the largest City in the county and region. The City has been one of the fastest growing cities in Florida. The City is approximately 121 square miles with a current population of almost 174,000 full time residents, and over 200,000 during the winter season. The growth is due to several reasons related to the quality of life including access to Interstate 95 and the Florida Turnpike and regional attractions, beautiful beaches nearby and a warm Florida climate. There are various economic and recreational opportunities in the area. The average age is 37, which is a reflection of the family orientation of the City, hence, the motto A City for All Ages. The City is in the process of hiring a firm that will design a new visually dynamic web page for the City. This firm is anticipated to be under contract in April. The City is also in the process of seeking a Performance Measure Consultant to assist the City in moving toward a Data Driven dashboard platform for executive and organizational transparency and decision making. As you can see, the City has a lot of Good News stories and events and needs expertise in the best method to keep the majority of the citizens informed. No additional specifications were given.

Bid Related Documents

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Product Code: 91503

Agency Information

Issuing Agency: City of Port St. Lucie

State: Florida

Agency Type: State and Local

Contact: Cheryl Shanaberger, Office of Management and Budget 121 S.W. Port St. Lucie Blvd, Port St. Lucie, Florida, 34984

Phone: 772-871-7390




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