Government Contract | Minnesota
Request For Proposal For Marketing Plan Promoting The National Diabetes Prevention Program

Bid Information


Bid Alert No: 00000543508

Bid Title: Request For Proposal For Marketing Plan Promoting The National Diabetes Prevention Program

Agency Bid No. Title: Not Stated

Received Date: 04/15/2016

Close Date: 04/29/2016

Purchase Type: Not Stated

Delivery Point: Not Stated, Minnesota

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:. Project Overview The State (MDH) has received funding from the Centers for Disease Control and Prevention to issue funding to certain contractors via the Community Wellness Grant, and to work with local public health in the selected four Minnesota communities to improve the health of their priority populations. Des Moines Valley and Nobles Community Health Boards Healthy Northland a public health collaborative serving Aitkin, Carlton, Cook, Itasca, Koochiching, Lake and St. Louis counties City of Minneapolis Community Health Board PartnerSHIP 4 Health a community and public health collaborative serving Becker, Clay, Otter Tail and Wilkin counties The contractor will work with MDH and the above communities to develop a comprehensive marketing and communications plan that engages traditionally hard-to-reach populations who are at higher risk for diabetes, who are culturally diverse, and who have lower household incomes. The marketing and communications plan will be aimed at increasing awareness of diabetes prevention and encouraging enrollment in the National Diabetes Prevention Program (NDPP). The plan must be based on materials MDH created for the Medicaid Incentives for the Prevention of Chronic Disease project and shall include: A content development strategy to develop new community-specific, priority-population content for web, print, video and radio that aligns with the existing materials developed for the Medicaid Incentives for the Prevention of Chronic Disease project; A design strategy that revises www.preventdiabetesmn.org to carry through the design of existing creative materials developed for the Medicaid Incentives for the Prevention of Chronic Disease project, incorporates new content that is specific to the above communities, and aligns with the National Ad Councils prediabetes awareness campaign; and A content dissemination strategy for each of the above communities that includes community-specific, multicultural media placement; digital media to reach targeted communities; and other channels like posters or videos with the goal of reaching priority populations and driving them to access the www.preventdiabetesmn.org website and to enroll in an NDPP course.

Bid Related Documents

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Product Codes: 96179, 96153

Agency Information


Issuing Agency: State of Minnesota - Department of Health

State: Minnesota

Agency Type: State and Local

Contact: Sara Maaske Minnesota Dept of Health, PO Box 64882, St. Paul, Minnesota, 55164

Phone: 651-201-3935

Fax: 651-201-3600

Email: sara.maaske@state.mn.us

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