Government Contract | Virginia
Recruitment / Communication Strategy for Prospective African-American High School Students

Bid Information


Bid Alert No: 00000466651

Bid Title: Recruitment / Communication Strategy for Prospective African-American High School Students

Agency Bid No. Title: MW012016

Received Date: 01/25/2016

Close Date: 02/16/2016

Purchase Type: 2 year term

Delivery Point:

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 02/01/2016 01:30 PM

Specifications

Specifications include, but are not limited to:To ensure the University remains a dynamic and culturally diverse community, the OUA is seeking a new comprehensive, data-driven strategy for attracting and enrolling qualified African American students. Recent research commissioned by the University and College Board Enrollment Planning Service (EPS) data suggest that there are qualified African American students in Virginia and nationally who would be a good fit for the University. The OUA seeks a new integrated marketing and communication strategy to increase the number of African American high school students that are engaged at critical stages of the college search. The strategy must identify competitive African American prospective high school prospects to target and develop an age appropriate communication plan that leverages print collateral, electronic communication (email and text), social media, and video. Our goals are to: increase the number of African American students engaged prior to the application deadline increase the number of African American students visiting Grounds increase the number of African American applications received increase the number of African American students who enroll after being admitted The OUA would like the campaign to begin with the PSAT during the sophomore year but include SAT and ACT test takers. Or possibly even include 9th graders

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Amendments

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Product Code: 91876

Agency Information


Issuing Agency: University of Virginia

State: Virginia

Agency Type: State and Local

Contact: Michael Warlick, Department of Procurement Services Department of Procurement and Supplier Diversity Services, 1001 North Emmet St, Carruthers Hall, P.O. Box 400202, Charlottesville, Virginia, 22904

Phone: 434-924-8918

Fax: 434-982-2690

Email: warlick@virginia.edu

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