Government Contract | Oregon
Rebranding & Marketing Services

Bid Information

Bid Alert No: 00000464317

Bid Title: Rebranding & Marketing Services

Agency Bid No. Title: DASPS-2528-15

Received Date: 01/20/2016

Close Date: 02/08/2016

Purchase Type: Not Stated

Delivery Point: Oregon

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 01/20/2016 09:00 AM, Questions Due By 01/26/2016 02:00 PM


Specifications include, but are not limited to: Agency is planning a statewide public education and awareness campaign based on branding and outreach materials already developed for the Early Learning System or publicly available materials. The marketing campaign must be designed for targeted audiences which will increase awareness and knowledge of and interested in the redesign of the QRIS in Oregon.The Request for Proposals (RFP) seeks proposals from qualified firms or contractors capable of providing a wide range of creative development, production, earned media, collateral such as flyers, posters and marketing analysis services to design and produce a marketing campaign that engage:a.Parentsb.Early learning services providers and other QRIS stakeholdersc.Promote the Mission of the Early Learning DivisionThe project involves developing and implementing a marketing plan for a public access campaign with input from the Early Learning Division Director, key staff, and Early Learning Council members. This plan may include but is not limited to the following:Strategic and conceptual development of messages.Marketing communications and brand support in promoting initiatives, events, and programs.Metrics (performance measures) developed for measuring changes in social behavior (such as increase in use of quality child care, getting kids registered for kindergarten) of the target audience(s).Marketing strategy that identifies required steps, activities and timelines to allow Agency to achieve the desired outcomes.Earned media support to promote the Marketplace and QRIS servicesNew name and logo that fits into Agencys color schemeWriting, editing, and proofing of copy for print or electronic publishing.

Product Codes: 96179, 96153

Agency Information

Issuing Agency: State of Oregon Department of Administrative Services

State: Oregon

Agency Type: State and Local

Contact: Jennifer Jolley 1225 Ferry St. SE, U140, Salem, Oregon, 97301

Phone: 503-373-0388




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