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QUANTITATIVE AND QUALITATIVE MARKET RESEARCH SERVICES

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Bid Information


Bid Alert No: 00000479474

Bid Title: QUANTITATIVE AND QUALITATIVE MARKET RESEARCH SERVICES

Agency Bid No. Title: 160014.AA

Received Date: 02/05/2016

Close Date: 02/24/2016

Purchase Type: 3 year term

Delivery Point:

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference 02/10/2016 10:00 AM

Specifications

Specifications include, but are not limited to:Research Planning : Participate in initial research planning meetings at SMUD offices in Sacramento either in-person, via telephone or web conference; assist with refining research goals and timeline; assist with selection of research methodology and sampling plan; recommend appropriate data analysis approach. 2. Instrument Design: Design research instrument for surveys; develop discussion guide a n d p a r t i c i p a n t s s c r e e n e r f o r i n -depth interviews and focus groups; make revisions to research instrument as needed until final approval from SMUD is obtained; format survey questionnaires clearly identifying skip patterns and interviewers instructions; develop scripts for introductions, invitations for customers to participate in research projects, and survey reminders. 3. Data Collection: Program questionnaires in data collection software for quantitative surveys; test and make edits to the programming as needed; conduct pretest for telephone survey or soft launch for online survey; field telephone surveys in accordance with strict interviewing guidelines; send out email invitations and reminders for online surveys. For qualitative and hybrid methods, reserve group discussion facilities and recording equipment, recruit customers, moderate focus groups or conduct one-on-one interviews. Provide regular data collection status updates to SMUD. Note that printing and mailing tasks associated with mail survey data collection will be d o n e b y S M U D s p r i n t a n d m a i l h o u s e v e n d o r

Product Codes: 95605, 91876

Agency Information


Issuing Agency: Sacramento Municipal Utility District (SMUD)

State: California

Agency Type: State and Local

Contact: Amy Ayers, Supply Chain Services Office Supply Chain Services Office, 6301 S Street, Sacramento, California, 95817

Phone: 916-732-5860

Fax: 916-732-5601

Email: aayers@smud.org

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