Government Contract | Arkansas
PUBLIC RELATIONS (A&P)

Bid Information


Bid Alert No: 00000559977

Bid Title: PUBLIC RELATIONS (A&P)

Agency Bid No. Title: AED-16-0017

Received Date: 05/03/2016

Close Date: 05/27/2016

Purchase Type: Not Stated

Delivery Point:

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to:Provideonetothreeclientcasestudiesreflectingsomeofyourbestandmostrecentwork,includingalloftherequestedinformationandrelevantsupportmaterialslistedbelow:A. ProvideacomprehensiveB2Bpublicrelations (PR)platform and/orearnedmediastrategy, includingclientchallenges,opportunitiesandgoals.B. Listandprovideanyresearch conductedandtheresultinganalysis ofyourclientsreputation/situationbeforeimplementingyourstrategiccommunicationseffortsC. List and describe the PR campaign elements utilized in conjunction with the plan (i.e. inboundmethodology,brandreputation,mediarelations,influencerrelations,contentmarketing,socialmedia,thoughtleadership,etc.)D. Provide the correlating earnedmedia executions developed as a result of the program, (i.e. earnededitorial,blogs,socialposting,eventideationand/orSMEopportunities)E. Providealineitemannualbudget andspendbreakdownbycampaignelementF. Provide a channel synopsis and spend summary, illustrating the earned channels and resourceallocationfortheplanG. Listanddescribe themetrics/analytics established todefinesuccessandoptimize thecampaign,i.e.messagepull-through,attributionmodeling,socialanalytics,etc.H. Describethegoals,orconversionmetrics(i.e.attractions,leads,sales,etc.)andexplainthesuccessoftheprogramintermsofgoalachievementandconversiongrowth.I. Organizethepresentationofyoursampleswiththefollowingtitles:1. EarnedMediaStrategy2. Research3. CampaignElements4. Executions5. Budget6. ChannelSynopsis7. Metrics/Analytics8. ConversionGrowth/GoalAchievement

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Product Code: 91503

Agency Information


Issuing Agency: Arkansas Economic Development Commission

State: Arkansas

Agency Type: State and Local

Contact: Kim Davis 900 West Capitol Ave, Suite 400, Little Rock, Arkansas, 72201

Phone: 501-682-5997

Email: kdavis@arkansasedc.com

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