Government Contract | Texas
Public Relations / Media Services

Bid Information

Bid Alert No: 00000529415

Bid Title: Public Relations / Media Services

Agency Bid No. Title: AIS-ADM-00286-RFP

Received Date: 04/04/2016

Close Date: 04/27/2016

Purchase Type: Not Stated

Delivery Point: University of Texas - MD Anderson Cancer Center, Texas

Delivery Date: Not Stated


The University of Texas MD Anderson Cancer Center (MD Anderson) seeks an expanded national presence in top-tiernews media outlets. These efforts already are part of an ambitious public and media relations program designed to bringgreater attention to MD Andersons outstanding programs in patient care, research, education and prevention, as well asmanage and enhance the institutions reputation. Background:Fulfillment of MD Anderson's mission to end cancer depends in large part on the institution's success in educating thepublic about progress and new developments in cancer research, prevention, treatment and survivorship. Media visibility isa key element in the process of disseminating that information. Additionally, MD Anderson has significant fundraising,business development, cause marketing, brand management and marketing goals that will be aided by greater nationalearned media visibility.Scope of Work I: National Media and Public Relations ServicesMD Anderson seeks to expand the institution's visibility in select media and to become an even greater cancer informationPublicRelations/MediaServicesMD Anderson seeks an expanded national presence in top-tier news media outlets. These efforts are part of a public andmedia relations program designed to bring attention to MD Andersons programs.Rele a s e d 3/29/2016 5:00 PM CST Type Request for Proposal O p e n 3/29/2016 5:30 PM CST Number AIS-ADM-00286-RFP C l o s e 4/27/2016 5:00 PM CST Currency US Dollar S e a l e d U n t i l 4/27/2016 5:00 PM CST C o n t a c t s S t e v e S a u n d e r s Phone +1 (713) 745-8317 C o m m o d i t y C o d e s C o m m o d i t y C o d e D e s c r i p t i o n 80170000 Public relations and professional communications services 55100000 Printed media 80140000 Marketing and distribution 80171600 Publicity and marketing support services 80171800 Media relations services 82100000 Advertising 82101500 Print advertising 82101600 Broadcast advertising 82101800 Advertising agency services 82101900 Media placement and fulfillment 83110000 Telecommunications media services D e s c r i p t i o nlresource for reporters, editors, producers and others who influence the reporting of health, medicine and biomedicalresearch news. A public relations and media vendor/agency can help overcome the institutions challenge of being locatedoutside of the nations leading media markets. The vendor/agency also can assist MD Andersons public relations office,extend its reach, keep abreast of trend stories and media interests as well as emerging media platforms, and suggest newways to effectively collaborate with influential media resources.DeliverablesIn collaboration with MD Anderson executive and public relations leadership, develop and execute an original anddistinctive strategic and tactical three-year media and public relations plan to increase MD Andersons presence andposition nationally. The plan must detail goals and objectives, key strategies, target audiences, tactics, timelines,estimated costs and success metrics.Scope of Work II: Regional Public Relations ServicesMD Anderson seeks to enhance the institution's visibility and reputation through public and media relations in Houston andthe surroundings areas where its clinical facilities are located.DeliverablesTo the approval of MD Anderson, develop and execute a strategic, unique and tactical three-year media and publicrelations plan to increase MD Andersons presence regionally. The plan will include detailed goals and objectives, keystrategies, major deliverables, target audiences, tactics, timelines, costs and success metrics. No additional specifications were given.

Bid Related Documents

Download Solicitation Notice

Product Codes: 91503, 91876, 91501

Agency Information

Issuing Agency: University of Texas - MD Anderson Cancer Center

State: Texas

Agency Type: State and Local

Contact: Steve Saunders, Sourcing and Contract Management

Phone: 713-745-8317




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