Government Contract | California
PUBLIC RELATION SERVICES

Bid Information


Bid Alert No: 00000480673

Bid Title: PUBLIC RELATION SERVICES

Agency Bid No. Title: 012-005321-DL

Received Date: 02/09/2016

Close Date: 02/26/2016

Purchase Type: 1 year term

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 02/19/2016 12:00 PM

Specifications

Specifications include, but are not limited to:THE PRIMARY OBJECTIVE OF THIS SCOPE OF WORK (SOW) IS TO CONTINUE AND IMPROVE EFFECTIVE COMMUNICATION TO OC PARKS CUSTOMERS RESIDENTS OF AND VISITORS TO ORANGE COUNTY. THIS WILL BE DONE THROUGH PRESS RELEASES, MEDIA OUTREACH, AND THROUGH THE DEVELOPMENT OF NEW STRATEGIES AND MATERIALS TO REACH AS MANY PEOPLE AS POSSIBLE. THE EFFECTIVENESS MUST ALSO BE MEASURED THROUGH MEDIA TRACKING REPORTS.TASK AND DELIVERABLESThe tasks and deliverables shall be consistent with and based upon the objectives listed in Paragraph C above. The scope of work on these services and deliverables is described in the form of tasks below.Work with OC Parks in support of the Communications Units efforts. These efforts will be executed in conjunction with OC Parks Public Information Officer by developing press related material, strategizing media communication (both traditional and nontraditional media), media pitching, managing media-related events and activities, and the monitoring and reporting of media communication. The scope of services required are as follows:Create and present an annual Communications/Public Relations Plan with measurable outcomes.Identify target messaging.Identify and maintain media outlets (traditional and nontraditional).Present results in monthly reports using media tracking service.Broadcast, print, Internet news, and social mediaImpressions and media valueSummary of months public relations activities.Media SupportServe liaison between media and OC Parks when necessary.Provide on-site media support and coordination as needed.Serve as backup to parks staff as needed.Press releases and follow-up

Bid Related Documents

Download Document

Product Code: 91503

Agency Information


Issuing Agency: County of Orange

State: California

Agency Type: State and Local

Contact: Diana Lin OC Parks, 13042 Old Myford Road, Irvine, California, 92602

Email: diana.lin@occr.ocgov.com

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