Government Contract | Massachusetts
Public Health Education Campaign

Bid Information

Bid Alert No: 00000509041

Bid Title: Public Health Education Campaign

Agency Bid No. Title: Not Stated

Received Date: 03/10/2016

Close Date: 03/30/2016

Purchase Type: execution of contract through June 30, 2016

Delivery Point: Barnstable County, Massachusetts

Delivery Date: Not Stated


PURPOSE AND SCOPE OF WORKBackgroundThe Barnstable County Regional Substance Abuse Council (RSAC) was created in January 2014 to coordinate and support substance use related resources on Cape Cod. The RSAC works with communities, elected officials, schools, businesses, and health and human services agencies in regional efforts to provide resources to individuals and families affected by addiction.Through grants awarded to Barnstable County by the Massachusetts Department of Public Healths Bureau of Substance Abuse Services (BSAS), the RSAC seeks to develop a public health education campaign for Barnstable County about substance use and addiction using multimedia (i.e. radio, print, television, social media). The initial campaign should have broad-base appeal and would subsequently be tailored to specific populations (i.e. parents, student athletes, people in recovery) as needed.Scope of ServicesThe contractor would be responsible for all aspects of the development of a public health education campaign in Barnstable County about substance use and addiction, including the following primary service elements:Review background materials related to the RSAC, substance use, and addiction and work in consultation, as needed, with RSAC members to develop messaging.Assess public health education campaigns in other communities and state-wide for opportunities to leverage existing content and graphics.Define a branded theme with key points identified for the broader campaign and targeted audience messaging.Design all creative concepts and collateral materials associated with an effective public health education campaign (i.e. posters/flyers/brochures, print/radio/television ads, social media buttons/badges/icons) as needed.Provide a comprehensive strategy and timeline for media outreach and placement via print, radio, television, and social media outlets.Provide recommendations and metrics to evaluate the campaigns effectiveness pre- and post-implementation.

Bid Related Documents

Download Document

Product Codes: 95222, 91876

Agency Information

Issuing Agency: County of Barnstable

State: Massachusetts

Agency Type: State and Local

Contact: Elaine Davis, Purchasing Department

Phone: 508-375-6637

Fax: 508-362-4136




FREE Market Analysis

Get a FREE 90-Day Market Analysis and see the bids you’ve been missing