Government Contract | Alaska
Public Awareness Campaign for the University of Alaska Statewide System.

Bid Information

Bid Alert No: 00000532871

Bid Title: Public Awareness Campaign for the University of Alaska Statewide System.

Agency Bid No. Title: 16P0012MOB

Received Date: 04/05/2016

Close Date: 04/21/2016

Purchase Type: Not Stated

Delivery Point: University of Alaska Fairbanks, Alaska

Delivery Date: Not Stated

Special Notices: Questions Due By 04/14/2016


Specifications include, but are not limited to: The UAF/P&CS department, on behalf of the UA System, is soliciting proposals fromqualified public relations consulting firms (offerors) to plan and implement a multi-facetedadvertising and public awareness campaign designed to increase Alaskans knowledge ofand awareness about the states largest educational institution. The initiative will includethe development, management and execution of a comprehensive communicationscampaign that will generate positive awareness and media exposure for the university,communicate the structural changes resulting from the Strategic Pathways effort to betterserve Alaskas needs, increase enrollment and will position the university as a partner withthe State of Alaska in its endeavors to create a vibrant economy. The campaign will depictthe university as a healthy investment in Alaska for future growth.The initiative will align the messaging efforts of all three universities [UAA, UAF andUAS] and will build the universitys reputation by focusing on its high impact programsand its long history in Alaska including the 100th anniversary of the establishment of theUniversity of Alaska by the territorial legislature. The key stakeholders in this effort arethe Statewide Office of Public Affairs in consultation with the UA Foundation, the Officeof the University President and the advancement / marketing offices at UAA, UAF andUAS.Vendors whose proposals meet the requirements of this solicitation, price and non-pricefactors considered, and pursuant to the procedures described in this solicitation, will beevaluated

Bid Related Documents

Download Document

Product Codes: 91503, 91501

Agency Information

Issuing Agency: University of Alaska Fairbanks

State: Alaska

Agency Type: State and Local

Contact: Maren Boyack

Phone: 907-474-6563



FREE Market Analysis

Get a FREE 90-Day Market Analysis and see the bids you’ve been missing