Government Contract | Maryland
Perinatal and Infant Oral Health Literacy Campaign - Network Radio Station Sponsorship

Bid Information

Bid Alert No: 00000509621

Bid Title: Perinatal and Infant Oral Health Literacy Campaign - Network Radio Station Sponsorship

Agency Bid No. Title: PHPA-S2238

Received Date: 03/10/2016

Close Date: 03/25/2016

Purchase Type: Not Stated

Delivery Point: Maryland

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to:A. Recommend to the Department a radio advertising strategy and place a media buy that will reachLatinas of child baring age and mothers of at-risk children ages 0-1 with maximum reach andfrequency. The vendor will maximize the efficiency and effectiveness of the media buy so that thetarget audience will, through repeated exposure to the messaging, become aware of the value ofproper oral health during pregnancy and the importance of oral health for at-risk children ages 0-1.The target audience will also know to contact the Spanish language Healthy Teeth, Healthy Kidswebsite for more information or to find a dentist.B. Utilize the creative developed for the Healthy Teeth, Healthy Kids campaign which will beprovided to the Offeror by the Department to negotiate production of a thirty second oral healthduring pregnancy radio ad with a radio station/s that will be included in the media buy. The OOHwill also provide the Healthy Teeth, Healthy Kids logo and other necessary tags, information ordisclaimers to the selected vendor as needed. All newly produced media such as the oral healthduring pregnancy radio ad, any radio interviews, additional PSAs, print materials, etc., willbecome the property of DHMH. The Offeror must supply DHMH with electronic copies of thesematerials, in a format usable to DHMH, of all the additional messages/advertisements/materialsproduced.

Bid Related Documents

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Bid Related Attachments

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Product Code: 91573

Agency Information

Issuing Agency: State of Maryland - Department of Health and Mental Hygiene

State: Maryland

Agency Type: State and Local

Contact: Chuck Bailey, Prevention and Health Promotion Administration 201 W. Preston Street, Baltimore, Maryland, 21201

Phone: 410-767-5601




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