Government Contract | Georgia
MYVP Marketing Consultant

Bid Information

Bid Alert No: 00000530140

Bid Title: MYVP Marketing Consultant

Agency Bid No. Title: 16-844-02

Received Date: 03/31/2016

Close Date: 04/08/2016

Purchase Type: Not Stated

Delivery Point: DeKalb County, Georgia

Delivery Date: Not Stated


Specifications include, but are not limited to: The scope of services shall include:Facilitate a brand discovery process for the DCBOHs MYVP grant program in order to determine the appropriate positioning and messaging hierarchy.Evaluate existing qualitative/quantitative research for best practices recommendations on promoting MYVP initiatives to African American youth and supporting organizations.Collaborate with a graphic designer to create a unique look and feel for specific MYVP initiatives.Define a brand strategy including but not limited to unique value proposition, brand promise (tagline/slogan), constituent-facing name and identity (e.g. logo, signage, etc.). Three options should be provided for consideration.Assist with the development of a MYVP editorial calendar to include 12 months and 6 six articles suitable for media outletsAssist with webpage contentAssist with the development of a program related photo booklet for sharing with partnersAssist with the development of a booklet/e-newsletter for specific teen magazineAssist with content for DeKalb Teen mobile ready websiteDevelop Mobile-friendly messagingDevelop and conduct two (2) focus groupsSubmit reports and findings to include recommendations for messaging, branding, and execution of marketing plansAttend meetings with DCBOH staff and contracted partners as needed. A minimum of two (2) face-to-face meetings will be required.Awarded contract will begin upon full execution and remain in effect through August 17, 2016.

Bid Related Documents

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Bid Related Attachments

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Product Code: 91876

Agency Information

Issuing Agency: County of DeKalb

State: Georgia

Agency Type: State and Local

Contact: Edward Prime

Phone: 404-508-7820




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