Government Contract | District of Columbia
My School DC Advertising Campaign

Bid Information

Bid Alert No: 00000405882

Bid Title: My School DC Advertising Campaign

Agency Bid No. Title: Doc231294

Received Date: 10/29/2015

Close Date: 11/17/2015

Purchase Type: Not Stated

Delivery Point: Washington, District of Columbia

Delivery Date: Not Stated

Special Notices: Bidder Preregistration


Specifications include, but are not limited to:1) Media and Grassroots Placement Plan Develop communications plan that includes media outlets, on the ground placement locations, and flight dates. 2) Broadcast Advertisement Placement (December 2015 through March 2016) Negotiate and purchase radio spots at identified broadcast outlets. Develop schedule of radio tags highlighting program deadlines, the hotline and with tailored messaging for target audience, with the first radio broadcasts beginning no later than January 15, 2016. Update radio scripts as necessary.6 Develop weekly tweets, Facebook, and Instagram posts for radio websites. Update web banner for radio websites as necessary. 3)Transit Advertisement Placement (December 2015 through March 2016) Negotiate and purchase bus placements (interior and exterior ads). Identify bus routes and develop schedule for deployment. 4)Digital Advertisement Placement (December 2015 through March 2016) Identify target audience in Facebook. Develop schedule for digital ad placements on Facebook. Update existing Facebook ads in English and Spanish as necessary. 5)On the ground Promotion (December 2015 through March 2016) Review last years tabletop strategy and refine where necessary. Develop dissemination plan and schedule for tabletop placements. Update existing tabletop design.

Product Codes: 91522, 91876, 91501

Agency Information

Issuing Agency: Government of the District of Columbia

State: District of Columbia

Agency Type: State and Local

Contact: Office of Contracting and Procurement, 441 - 14th Street NW, Suite 700 South, Washington, District of Columbia, 20001



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