Government Contract | Maryland
MONTGOMERY COUNTY GOVERNMENT PEG CHANNEL MARKETING RESEARCH

Bid Information


Bid Alert No: 00000522014

Bid Title: MONTGOMERY COUNTY GOVERNMENT PEG CHANNEL MARKETING RESEARCH

Agency Bid No. Title: 1061872

Received Date: 03/23/2016

Close Date: 04/19/2016

Purchase Type: Not Stated

Delivery Point: Montgomery County, Maryland

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 04/04/2016 01:00 PM

Specifications

Specifications include, but are not limited to: The Contractor must develop and conduct a survey instrument(s) that will measure viewership and help the County better understand the PEG audience and their interest in programming. The goal of the survey instrument(s) includes, but is not limited to:Assess the awareness of the PEG channels; Measure the aided and unaided brand awareness of each PEG channel; Assess the understanding and perceived value of the PEG channels; Determine what content viewers would like to see more of by PEG genre; Establish a benchmark for future survey(s) to be conducted in three years; Understand viewer habits, including the platforms used; Utilize audience measurement to determine future programming topics; and Increase viewership on-air, as well as online engagement.

Bid Related Documents

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Amendments

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Product Code: 91876

Agency Information


Issuing Agency: County of Montgomery

State: Maryland

Agency Type: State and Local

Contact: Donna T. Keating, Department of Technology Services 255 Rockville Pike, Suite 180, Rockville, Maryland, 20850

Phone: 240-777-2336

Email: donna.keating@montgomerycountymd.gov

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