Government Contract | North Dakota
Media Services

Bid Information

Bid Alert No: 00000584662

Bid Title: Media Services

Agency Bid No. Title: 325-16-810-010

Received Date: 05/27/2016

Close Date: 06/15/2016

Purchase Type: Work Completed June 30, 2017

Delivery Point:

Delivery Date: Not Stated

Special Notices: Questions Due By 06/01/2016 04:00 PM


Specifications include, but are not limited to:STATE requests proposals from media firms interested in completing the following scope of work.The media agency will be responsible to:Assign project managers in a number adequate to provide coordinated, responsive, and efficient service to STATE throughout the life of the contract.Project managers shall meet weekly in person or by conference call with STATE staff for ongoing campaign planning and monitoring throughout the life of the contract.Develop an overall creative concept/campaign, including three separate subset messages, as identified in Section 2.01 of this RFP.Propose creative concepts,Provide justification for the planned approach through marketing research (either existing research or through market testing conducted by the agency), andDevelop a timeline that reflects the availability of all campaign materials one month in advance of each campaign start date.Communication/media strategies must be evidence-based and best practice.Develop a media calendar outlining each of the three campaigns to occur throughout the life of the contract, including time that allows for STATE to review the creative throughout the development process.Prior to implementation, all campaign components and media calendar must be approved by STATE.Following review, modifications, and approval of the media plan by STATE and Brain Injury Advisory Council, implement the media plan. This includes media production.Purchase paid media approved by STATE, to include television, radio, billboard, newspaper, and placement of campaign material on innovative mediums deemed suitable for the target population (i.e. social marketing websites, blogs, NDBIN, etc.).Develop two TV and two radio ads for each of the three message/campaigns identified in the background information.Developed media must be able to air without additional talent costs (for at least five years).Conduct focus groups to test creative messages prior to finalization.Provide technical assistance to STATE regarding appropriate use of the campaign materials, including suggestions for placement and outreach.Maintain contact/distribution lists for partner agencies and send campaign materials consistent with each campaign plan. Provide technical assistance to the entities regarding the appropriate use of campaign materials

Product Codes: 91573, 91582, 91501

Agency Information

Issuing Agency: State of North Dakota Department of Human Services

State: North Dakota

Agency Type: State and Local

Contact: Stacie Dailey 1237 West Divide Avenue, Suite 1A, Bismarck, North Dakota, 58501

Phone: 701-328-8941

Fax: 701-328-8969




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