Government Contract | Virginia
Media Promotions Planning and Implementation Services-Richmond-Fredericksburg Region

Bid Information

Bid Alert No: 00000443456

Bid Title: Media Promotions Planning and Implementation Services-Richmond-Fredericksburg Region

Agency Bid No. Title: 16-425-021

Received Date: 12/21/2015

Close Date: 02/16/2016

Purchase Type: 2 year term

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:RequirementsA. The Contractor shall be a media promotions firms with recent experience in travel and tourismmarketing, to plan, coordinate, implement and administer in-state media promotions campaignin Richmond/Fredericksburg areas to generate cooperative sponsorships and earned radio/TVpromotional placements to introduce the soft and grand openings of the American RevolutionMuseum at Yorktown.B. In partnership with JYFs Marketing Team, the Contractor shall:1. Develop and implement a strategic media promotions plan in Richmond/Fredericksburgareas to support the soft and grand openings of the American Revolution Museum atYorktown and include companion museum, Jamestown Settlement.2. Serve as a full-service promotions agency to assist JYFs broader marketing efforts,including creative direction, copy development, broadcast production supervision andmedia buying.3. Develop and implement sweepstakes and contest ideas and pitches that highlight thenew museum, themes of the soft and grand openings and Jamestown Settlement.4. Identify iconic sponsors and secure and implement joint promotions opportunities, suchas inclusion of promotional messaging in their paid advertising, i.e., car dealerships andgrocery chains.5. Develop and implement, in concert with JYF staff, promotions-related elements ofsocial media campaign to enhance existing Facebook, Pinterest, Instagram and Twitterefforts and connect to sweepstakes and contest ideas.6. Collaborate with Williamsburg Area Destination Marketing Committee and VirginiaTourism Corporation staff as possible to ensure inclusion in their efforts, includingVTC support for package sweepstakes contest for a Virginia family vacation to attendthe grand opening.7. Serve as point of

Product Codes: 91503, 91876, 91501

Agency Information

Issuing Agency: Jamestown-Yorktown Foundation

State: Virginia

Agency Type: State and Local

Contact: Erika Allen

Phone: 757-253-5233

Fax: 757-253-7221




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