Government Contract | Washington
Media and Trade Relations New York Market

Bid Information

Bid Alert No: 00000494963

Bid Title: Media and Trade Relations New York Market

Agency Bid No. Title: NY2017

Received Date: 02/25/2016

Close Date: 03/18/2016

Purchase Type: Term:

Delivery Point: Not Stated

Delivery Date: Not Stated


Specifications include, but are not limited to: Once relatively unknown, Washington States wine industry has grown remarkably in recent years, due to a solid reputation for critically acclaimed wines that consistently overachieve at their price points. Washington now has more than 890 licensed wineries, compared to 19 in 1981, 163 in 2000 and 750 in 2012. The state is the second-largest producer of premium wine in the country, and its $4.8 billion wine industry provides more than 6,000 winery and vineyard jobs. Washington State wines are available in all 50 states, as well as internationally. Support and strategic thinking are necessary to ensure Washingtons continued growth. For the past three years, the Commission has strengthened its presence in the New York market, a major center of influence in the food and wine world. Through creative, carefully targeted campaigns designed to educate and excite, the Commission has developed and grown relationships with key media and trade. The Commission seeks to continue its influence with these taste makers. The ideal partner in this initiative will: Identify influential and up-and-coming New York-based wine, food and lifestyle media; Provide on-the-ground insight to help target specific media more effectively; Develop creative ideas and collaborate with WSWC on media outreach activities in the New York market including but not limited to story development, pitching, placement and sample mailings; Assist in planning and producing successful and innovative events for targeted media; Help to identify prominent and up-and-coming restaurant and retail outlets and contacts in the New York market; Provide intelligence to help target specific restaurant and retail outlets and contacts more effectively; Facilitate targeted outreach to increase wholesale distribution and retail and restaurant placements in the New York market; Create & execute innovative promotions for retailers and restaurants in the New York market; Assist with planning and producing seminars, tastings and other events for targeted trade and media in the New York market

Bid Related Documents

Download Solicitation Notice

Product Codes: 96179, 96153

Agency Information

Issuing Agency: State of Washington Wine Commission

State: Washington

Agency Type: State and Local

Contact: Chris Stone 1201 Western Avenue, Suite 450, Seattle, Washington, 98101

Phone: 206-326-5749




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