Government Contract | Texas
MEDIA/ADVERTISING PROCUREMENT FOR TEXAS STATE TECHNICAL COLLEGE

Bid Information


Bid Alert No: 00000400833

Bid Title: MEDIA/ADVERTISING PROCUREMENT FOR TEXAS STATE TECHNICAL COLLEGE

Agency Bid No. Title: RFP-16-MH- 394414

Received Date: 10/23/2015

Close Date: 11/03/2015

Purchase Type: Term: 08/31/2016

Delivery Point: Texas State Technical College, Harlingen, Texas

Delivery Date: Not Stated

Special Notices: Questions Due By 10/28/2015 11:00 AM

Specifications

Specifications include, but are not limited to: RFP-16-MH-394414 Page 10 SCOPE OF SERVICES 2.1Overview This Scope of Services specifies the minimum requirements for the Contractor to provide media/advertising buying support to TSTC. Any additions to or differences from the minimum requirements for the Scope of Services requested shall be clearly identified in the Proposal response. Proposers are advised and cautioned that the buyer (TSTC) will not pay any separate fees or charges above the prices submitted in the proposal. Therefore all ancillary charges such as transportation, delivery and handling should be included in the proposal prices.2.2Scope of Work Texas State Technical College requests detailed proposals, including costs and cost basis, for firm to provide media/advertising buying support. Provided below is an overview of components of the plan and process. Potential vendors are required to bid on all components. Costs or cost basis must be broken down for each component to allow for partial selection and/or phased purchase of program components and should include a list of all deliverables with due dates for both drafts and final product. Components of the advertising plan should include the following: 1.Research a.Pre-planning process with appropriate college administrators and professional staff b.Develop and implement statewide advertising plan c.Describe methodology to include processes for identifying objectives, activities, required resources, etc. 2. Strategies a. Summary of recommendations for media/advertising placement including the consideration of outdoor, streaming radio, cable television, digital, etc. b. Identification of required resources c. Implementation of the approved media/advertising plan 3. Annual assessment of strategic plan objectives a. Provide methodology to be used in measuring effectiveness and ROI of advertising placement

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Product Codes: 91876, 91501

Agency Information


Issuing Agency: Texas State Technical College

State: Texas

Agency Type: State and Local

Contact: Purchasing Department, 1902 N. Loop 499, Harlingen, Texas, 78550

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