Government Contract | Pennsylvania
Mass Media Campaign

Bid Information


Bid Alert No: 00000576073

Bid Title: Mass Media Campaign

Agency Bid No. Title: 511101258

Received Date: 05/18/2016

Close Date: 05/31/2016

Purchase Type: Not Stated

Delivery Point: Philadelphia, Pennsylvania

Delivery Date: Not Stated

Specifications

Specifications include, but are not limited to: The Philadelphia Department of Public Health (PDPH) Tobacco Policy and Control Program(TPCP) seeks proposals for media firm to develop/adapt, implement, and evaluate massmedia campaigns for the Philadelphia Department of Public Health Tobaco Policy andControl program sponsored through Master Settlement Agreement funds. These campaignsmay be used to: Prevent secondhand smoke (SHS) exposure among low-income children (<12 years)through a mass media campaign targeting low-income adult smokers who are parents Prevent smoking initiation among African-American youth (15-21 years) with a massmedia and social media campaign. Inform Philadelphians about tobacco industry marketing and advertising in vulnerablecommunities. Increase the awareness of tobacco use to various tobacco-related illnesses amongPhiladelphians Promote quitting among low-income adult smokers through a novel point-of-purchasestrategy to warn consumers about the harms of tobacco use.

Product Codes: 91501, 96179, 96153

Agency Information


Issuing Agency: City of Philadelphia

State: Pennsylvania

Agency Type: State and Local

Contact: Lauren Ryder Department of Public Health, 1101 Market Street, 10th Floor, Philadelphia, Pennsylvania, 19107

Email: lauren.ryder@phila.gov

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