Government Contract | Arizona
Marketing Services for the Peoria Sports Complex

Bid Information

Bid Alert No: 00000567857

Bid Title: Marketing Services for the Peoria Sports Complex

Agency Bid No. Title: P16-0044

Received Date: 05/10/2016

Close Date: 05/25/2016

Purchase Type: 1 year term

Delivery Point:

Delivery Date: Not Stated


Specifications include, but are not limited to:The City of Peoria is currently seeking a qualified firm to provide media buying services as well as other marketing development and execution services for the annual spring training season at Peoria Sports Complex. The primary intent of this contract is for the selected contractor to demonstrate and execute a superior market advantage to media buying. The secondary intent of this contract is for the selected contractor to demonstrate an ability to serve as a full service marketing agency, should the City choose to utilize additional capacities beyond media buying. These additional services include, but are not limited to: creative advertising development, television and radio advertisement production, social media campaign execution and print, digital and signage advertisement production. The intent of this contract is for the selected contractor to perform marketing functions requested by theCity,u s i n g t h e C i t y s a l l o t t e d b u d g e t . B. The primary issue we are trying to resolve is expanding our spring training marketing reach within our limited budget means. We are trying to reach local and regional markets. Regionally mostly refers to the Seattle and San Diego markets. Our biggest challenge is the competition of nine other spring training facilities in the Phoenix metro area. Our advantages over our competitors are our ticket prices, stadium renovations, concessions offerings, customer service programs and location. Our current local media buy budget is $37,000. We also receive AOT Prop 302 funding of approximately $70,000 to $80,000 for which we do not need buying services, but do need design and production services. C. B u i l t i n 1 9 9 4 , P e o r i a S p o r t s C o m p l e x s p r i m a r y u s e i s a s a M a j o r L e a g u e Baseball spring training facility. It currently has a stadium with a seating capacity of 12,518. Peoria Sports Complex also includes two separate team practice field facilities that are each comprised of six full size practice fields, which are in use year-round. Peoria Sports Complex is the Cactus League home of its MLB teams, the Seattle Mariners and the San Diego Padres. The teams play a minimum of 28 games at the stadium during the spring training season. The City and the Mariners and Padres are currently contracted in a facility use agreement to play their Cactus League home games at the facility through year 2033 with additional options available for a total of four (4) additional year

Product Codes: 96179, 96153

Agency Information

Issuing Agency: City of Peoria

State: Arizona

Agency Type: State and Local

Contact: Lisa Houg, Materials Management 8401 W. Monroe Street, Peoria, Arizona, 85345

Phone: 623-773-7191

Fax: 623-773-7118




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