Government Contract | Texas
Marketing Research

Bid Information


Bid Alert No: 00000437614

Bid Title: Marketing Research

Agency Bid No. Title: 16-043

Received Date: 12/14/2015

Close Date: 01/19/2016

Purchase Type: Not Stated

Delivery Point: Galveston, Texas

Delivery Date: Not Stated

Special Notices: Pre-Bid Conference Optional 12/18/2015 09:00 AM, Bidder Preregistration

Specifications

Specifications include, but are not limited to:4.2.1 Conduct a quantitative market study each year with the following goals:A. Track the health systems service positioning and reputational image within its market.B. Generate findings and recommendations that can be converted effectively into businessdevelopment and communication strategies.4.2.2 The annual research studies will address the following:A. Clarify overall image and reputation.B. Evaluate acceptance of UTMB.C. Quantify top-of-mind awareness and leadership positioning.D. Better understand patient expectations and how well UTMB meets those expectations.E. An in-depth analysis of competitive strengths and weaknesses contributing to preference andawareness rankings.F. Quantify marketing strengths and weaknesses.G. Explore perceptions and positioning for UTMB brand and five service lines among residentsof primary, secondary and Angleton-Danbury markets.

Bid Related Documents

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Bid Related Attachments

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Amendments

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Product Codes: 96179, 96153

Agency Information


Issuing Agency: University of Texas Medical Branch at Galveston

State: Texas

Agency Type: State and Local

Contact: Terrie Beasley UTMB Purchasing, 301 University Blvd., Galveston, Texas, 77555

Phone: 281-338-8052

Fax: 281-554-5368

Email: tebeasle@utmb.edu

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